PoolSmart
Crafting a Premium Brand for New Zealand's Leading Above-Ground Pool Provider
Client
PoolSmart
Date
2024
Role and Outputs
Brand Identity, Brand Strategy, Video
The Challenge
Despite a standout product and clear point of difference, PoolSmart's brand didn't reflect who they were. They felt it was generic, outdated, and didn't speak to the customers they wanted to attract. They wanted a brand that matched their quality and helped them stand out in a growing market.
The Strategy
To solve PoolSmart's brand challenge, we didn't just redesign we redefined. We focused on clarity and positioning, defining their core values and reshaping how they showed up to the market. We developed a flexible, modern identity that felt premium yet approachable With every choice made to reinforce their story: handcrafted in New Zealand, built with purpose, and designed to elevate the way people experience outdoor living.
The Solution
We designed a new logo and brand identity led by the insights found in brand strategy, a leader in above-ground pools, bold, transparent, and quality-led. Steering away from overused "pool blue" and toward a refined palette, we embraced a clean and minimalistic design language, including custom, handcrafted details. Reflecting their straightforward approach and genuine commitment to quality craftsmanship and local production. These design choices create a distinctive and authentic visual personality, setting PoolSmart apart from mass-produced competitors.
PoolSmart
Crafting a Premium Brand for New Zealand's Leading Above-Ground Pool Provider
Video created by Sarah Gudsell
Client
PoolSmart
Date
2024
Role
Brand Identity, Brand Strategy, Video
The Challenge
Despite a standout product and clear point of difference, PoolSmart's brand didn't reflect who they were. They felt it was generic, outdated, and didn't speak to the customers they wanted to attract. They wanted a brand that matched their quality and helped them stand out in a growing market.
The Strategy
To solve PoolSmart's brand challenge, we didn't just redesign we redefined. We focused on clarity and positioning, defining their core values and reshaping how they showed up to the market. We developed a flexible, modern identity that felt premium yet approachable With every choice made to reinforce their story: handcrafted in New Zealand, built with purpose, and designed to elevate the way people experience outdoor living.
The Solution
We designed a new logo and brand identity led by the insights found in brand strategy, a leader in above-ground pools, bold, transparent, and quality-led. Steering away from overused "pool blue" and toward a refined palette, we embraced a clean and minimalistic design language, including custom, handcrafted details. Reflecting their straightforward approach and genuine commitment to quality craftsmanship and local production. These design choices create a distinctive and authentic visual personality, setting PoolSmart apart from mass-produced competitors.
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PoolSmart
Crafting a Premium Brand for New Zealand's Leading Above-Ground Pool Provider
Client
PoolSmart
Date
2024
Role
Brand Identity, Brand Strategy, Video
The Challenge
Despite a standout product and clear point of difference, PoolSmart's brand didn't reflect who they were. They felt it was generic, outdated, and didn't speak to the customers they wanted to attract. They wanted a brand that matched their quality and helped them stand out in a growing market.
The Strategy
To solve PoolSmart's brand challenge, we didn't just redesign we redefined. We focused on clarity and positioning, defining their core values and reshaping how they showed up to the market. We developed a flexible, modern identity that felt premium yet approachable With every choice made to reinforce their story: handcrafted in New Zealand, built with purpose, and designed to elevate the way people experience outdoor living.
The Solution
We designed a new logo and brand identity led by the insights found in brand strategy, a leader in above-ground pools, bold, transparent, and quality-led. Steering away from overused "pool blue" and toward a refined palette, we embraced a clean and minimalistic design language, including custom, handcrafted details. Reflecting their straightforward approach and genuine commitment to quality craftsmanship and local production. These design choices create a distinctive and authentic visual personality, setting PoolSmart apart from mass-produced competitors.
PoolSmart
Crafting a Premium Brand for New Zealand's Leading Above-Ground Pool Provider
Client
PoolSmart
Date
2024
Role & Outputs
Brand Identity, Brand Strategy, Video
The Challenge
Despite a standout product and clear point of difference, PoolSmart's brand didn't reflect who they were. They felt it was generic, outdated, and didn't speak to the customers they wanted to attract. They wanted a brand that matched their quality and helped them stand out in a growing market.
The Strategy
To solve PoolSmart's brand challenge, we didn't just redesign we redefined. We focused on clarity and positioning, defining their core values and reshaping how they showed up to the market. We developed a flexible, modern identity that felt premium yet approachable With every choice made to reinforce their story: handcrafted in New Zealand, built with purpose, and designed to elevate the way people experience outdoor living.
The Solution
We designed a new logo and brand identity led by the insights found in brand strategy, a leader in above-ground pools, bold, transparent, and quality-led. Steering away from overused "pool blue" and toward a refined palette, we embraced a clean and minimalistic design language, including custom, handcrafted details. Reflecting their straightforward approach and genuine commitment to quality craftsmanship and local production. These design choices create a distinctive and authentic visual personality, setting PoolSmart apart from mass-produced competitors.
Phase 1
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phase 3
phase 4
Model
Render
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