Fat Cats
Indie band Fat Cats latest album “.pause” connects with listeners on a deeper level, evoking powerful emotions and thoughts through their lo-fi production and raw and emotive tracks. From the retro, authentic feel of the music to the grainy and imperfect elements of the artwork, every aspect of ".pause" mirrors the band's values of adventure, freedom, and staying true to their roots.
Client
MDS
Date
2022
Role and Outputs
Branding, Album Design, Creative Media Strategy
The design was intended to reflect the band's values of honesty and authenticity, with their indie roots in care-free adventure and travel. The use of grain and imperfect elements throughout the artwork mirrors the essence of the band's influences in their songs. The use of contrasting media on the album cover (e.g., realist photograph and illustration), and unusual imagery (i.e. cat on a sofa on the beach) keeps the listener guessing about their new music, and like their lyrics, encourages questioning, thinking and feeling.
Fat Cats
Indie band Fat Cats latest album “.pause” connects with listeners on a deeper level, evoking powerful emotions and thoughts through their lo-fi production and raw and emotive tracks. From the retro, authentic feel of the music to the grainy and imperfect elements of the artwork, every aspect of ".pause" mirrors the band's values of adventure, freedom, and staying true to their roots.
Video created by Sarah Gudsell
Client
MDS
Date
2022
Role
Branding, Album Design, Creative Media Strategy
The design was intended to reflect the band's values of honesty and authenticity, with their indie roots in care-free adventure and travel. The use of grain and imperfect elements throughout the artwork mirrors the essence of the band's influences in their songs. The use of contrasting media on the album cover (e.g., realist photograph and illustration), and unusual imagery (i.e. cat on a sofa on the beach) keeps the listener guessing about their new music, and like their lyrics, encourages questioning, thinking and feeling.
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Fat Cats
Indie band Fat Cats latest album “.pause” connects with listeners on a deeper level, evoking powerful emotions and thoughts through their lo-fi production and raw and emotive tracks. From the retro, authentic feel of the music to the grainy and imperfect elements of the artwork, every aspect of ".pause" mirrors the band's values of adventure, freedom, and staying true to their roots.
Client
MDS
Date
2022
Role
Branding, Album Design, Creative Media Strategy
The design was intended to reflect the band's values of honesty and authenticity, with their indie roots in care-free adventure and travel. The use of grain and imperfect elements throughout the artwork mirrors the essence of the band's influences in their songs. The use of contrasting media on the album cover (e.g., realist photograph and illustration), and unusual imagery (i.e. cat on a sofa on the beach) keeps the listener guessing about their new music, and like their lyrics, encourages questioning, thinking and feeling.
Fat Cats
Indie band Fat Cats latest album “.pause” connects with listeners on a deeper level, evoking powerful emotions and thoughts through their lo-fi production and raw and emotive tracks. From the retro, authentic feel of the music to the grainy and imperfect elements of the artwork, every aspect of ".pause" mirrors the band's values of adventure, freedom, and staying true to their roots.
Client
MDS
Date
2022
Role & Outputs
Branding, Album Design, Creative Media Strategy
The design was intended to reflect the band's values of honesty and authenticity, with their indie roots in care-free adventure and travel. The use of grain and imperfect elements throughout the artwork mirrors the essence of the band's influences in their songs. The use of contrasting media on the album cover (e.g., realist photograph and illustration), and unusual imagery (i.e. cat on a sofa on the beach) keeps the listener guessing about their new music, and like their lyrics, encourages questioning, thinking and feeling.
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Model
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We came to Poppy with a tired old logo, something that had never had any real brand thinking behind it, and it showed….She brings genuinely fresh eyes, thinks for herself, and challenges you in the most un-challenging, collaborative way. Her process is seamless, she draws out the gold from you quickly, layers her expertise on top, and somehow makes it all feel effortless. The result? A brand that finally reflects the quality of our product and the kind of customers we actually want to attract. It’s elegant, clear, and just works. Since launching, we’ve seen a real shift in the kinds of customers engaging with us, the brand is doing the heavy lifting. "
Ange Wallace
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