Fat Cats
Indie band Fat Cats latest album “.pause” connects with listeners on a deeper level, evoking powerful emotions and thoughts through their lo-fi production and raw and emotive tracks. From the retro, authentic feel of the music to the grainy and imperfect elements of the artwork, every aspect of ".pause" mirrors the band's values of adventure, freedom, and staying true to their roots.
Client
MDS
Date
2022
Role and Outputs
Branding, Album Design, Creative Media Strategy
The design was intended to reflect the band's values of honesty and authenticity, with their indie roots in care-free adventure and travel. The use of grain and imperfect elements throughout the artwork mirrors the essence of the band's influences in their songs. The use of contrasting media on the album cover (e.g., realist photograph and illustration), and unusual imagery (i.e. cat on a sofa on the beach) keeps the listener guessing about their new music, and like their lyrics, encourages questioning, thinking and feeling.
Fat Cats
Indie band Fat Cats latest album “.pause” connects with listeners on a deeper level, evoking powerful emotions and thoughts through their lo-fi production and raw and emotive tracks. From the retro, authentic feel of the music to the grainy and imperfect elements of the artwork, every aspect of ".pause" mirrors the band's values of adventure, freedom, and staying true to their roots.
Video created by Sarah Gudsell
Client
MDS
Date
2022
Role
Branding, Album Design, Creative Media Strategy
The design was intended to reflect the band's values of honesty and authenticity, with their indie roots in care-free adventure and travel. The use of grain and imperfect elements throughout the artwork mirrors the essence of the band's influences in their songs. The use of contrasting media on the album cover (e.g., realist photograph and illustration), and unusual imagery (i.e. cat on a sofa on the beach) keeps the listener guessing about their new music, and like their lyrics, encourages questioning, thinking and feeling.
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Fat Cats
Indie band Fat Cats latest album “.pause” connects with listeners on a deeper level, evoking powerful emotions and thoughts through their lo-fi production and raw and emotive tracks. From the retro, authentic feel of the music to the grainy and imperfect elements of the artwork, every aspect of ".pause" mirrors the band's values of adventure, freedom, and staying true to their roots.
Client
MDS
Date
2022
Role
Branding, Album Design, Creative Media Strategy
The design was intended to reflect the band's values of honesty and authenticity, with their indie roots in care-free adventure and travel. The use of grain and imperfect elements throughout the artwork mirrors the essence of the band's influences in their songs. The use of contrasting media on the album cover (e.g., realist photograph and illustration), and unusual imagery (i.e. cat on a sofa on the beach) keeps the listener guessing about their new music, and like their lyrics, encourages questioning, thinking and feeling.
Fat Cats
Indie band Fat Cats latest album “.pause” connects with listeners on a deeper level, evoking powerful emotions and thoughts through their lo-fi production and raw and emotive tracks. From the retro, authentic feel of the music to the grainy and imperfect elements of the artwork, every aspect of ".pause" mirrors the band's values of adventure, freedom, and staying true to their roots.
Client
MDS
Date
2022
Role & Outputs
Branding, Album Design, Creative Media Strategy
The design was intended to reflect the band's values of honesty and authenticity, with their indie roots in care-free adventure and travel. The use of grain and imperfect elements throughout the artwork mirrors the essence of the band's influences in their songs. The use of contrasting media on the album cover (e.g., realist photograph and illustration), and unusual imagery (i.e. cat on a sofa on the beach) keeps the listener guessing about their new music, and like their lyrics, encourages questioning, thinking and feeling.
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Model
Render
Other projects
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