Design that does the work before you open your mouth.

PoppyCoral is a small studio in Raglan, New Zealand. I help founder-led businesses build a brand worth taking seriously: strategy, identity, and Webflow sites built to last.

explore

Featured Work

Explore brands we've brought to life.

Star Baths

A grounded identity and Webflow site for a maker brand selling something made to order, in a category full of wellness clichés to sidestep.

A Wedding Suite

A custom wedding stationery suite built around a hand-illustrated portrait of them.

How I work

Strategic depth, without the studio overhead.

Working with me is direct. You're not handed off to an account manager or rotated through a team of juniors. I do the thinking, lead the strategy, and stay on the work from first call to final handover.

That keeps the brand decisions consistent, and it means you've got someone who actually knows your business when something needs sorting six months down the line.

We came to Poppy with a tired old logo, something that had never had any real brand thinking behind it, and it showed….She brings genuinely fresh eyes, thinks for herself, and challenges you in the most un-challenging, collaborative way. Her process is seamless, she draws out the gold from you quickly, layers her expertise on top, and somehow makes it all feel effortless. The result? A brand that finally reflects the quality of our product and the kind of customers we actually want to attract. It’s elegant, clear, and just works. Since launching, we’ve seen a real shift in the kinds of customers engaging with us, the brand is doing the heavy lifting. "

Ange Wallace

We were very pleased with Poppy's work on our project. Her photography and videography captured genuine, candid moments that added a unique touch. Poppy's easy-going and friendly approach helped our team feel comfortable, making the process smooth and enjoyable. Her creative vision really brought our project to life. We highly recommend Poppy.

Jaime Ngakai

Poppy did an awesome job listening to what I wanted and coming up with a great new logo for my business. Stoked

Jenny Watts

Think we'd work well together?

Get in touch and tell me a bit about your business, where you are now, and what you're hoping to do next. I'll be honest about whether I'm the right fit. The first conversation is free and there's no pressure to take it further.

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