Zest

Brand Identity
UI/UX
Zest is a platform to combating misinformation around Attention deficit hyperactivity disorder [ADHD] as a neurological condition that doesn’t impact women and girls. The platform bridges the gap in the under-diagnosis and misdiagnosis of ADHD in women, providing an opportunity for women to connect, raise awareness, and access vital resources to manage and thrive.
Client
MDS
Date
2022
Role and Outputs
Brand Identity, Brand Strategy, UI/UX

As someone who has experienced the struggle of understanding ADHD in women, and the lack of knowledge of those around me, including medical and educational professionals, I wanted to create a solution that helps combat this lack of information, support, and isolation that many women with ADHD feel. Zest is my solution to combating misinformation around ADHD in women, providing a space dedicated to informing, connecting, and raising awareness about ADHD in and for women.

Women are increasingly reporting how challenging it can be to find reliable resources specific to their needs and how frustrating it can be to spend hours searching for different resources. Women who have ADHD tend to suffer from distractibility and disorganisation. The Zest Hub is designed with these challenges in mind, ensuring that it is easy to use and access, particularly for those with limited focus. The Zest brand is designed to evoke a comforting, authoritative and easy-to-navigate space for women to use for the help they need.

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Laptop, phone and headphones lent up against a wall showing Spotify open with fat cats album.
A guy standing holding a branded Fat Cats skateboard in front of his face.
Dark beanie with fat cats logo and tag on white background.
A linen eco band merch tote bag laying on the beach atop of sand.

Learn

  • Zest provides a single platform with a wide range of information and resources targeted to ADHD in women, eliminating the need for women to spend hours searching for different resources.
  • Provides accessible, accurate and up-to-date information that is reliable and evidence-based, ensured to be backed by the latest research and experts.
  • Committed to combating misinformation about ADHD in women. By providing a reliable, evidence-based resource, Zest helps women to learn more and manage their ADHD effectively.

Discover

  • Zest provides a single platform for information and resources targeted to ADHD in women, eliminating the need for women to spend hours searching for different resources.
  • Helping women stay current on the latest in the ADHD world and discover more about themselves, their communities, and resources empowering them and their ADHD.
  • Zest is designed to be user-friendly and accessible to those with ADHD, making it an invaluable tool for women who are seeking information and support.

Connect

  • Zest provides a supportive community where women with ADHD can connect with others who share similar experiences, helping combat the isolation many women with ADHD experience.
  • Provides a space where they can find other women near them, create friendships, ask questions and learn from those who have been through similar experiences.

‍

‍

Vinyl record design cover and vinyl half out.

Zest

Brand Identity
UI/UX
Zest is a platform to combating misinformation around Attention deficit hyperactivity disorder [ADHD] as a neurological condition that doesn’t impact women and girls. The platform bridges the gap in the under-diagnosis and misdiagnosis of ADHD in women, providing an opportunity for women to connect, raise awareness, and access vital resources to manage and thrive.
Video created by Sarah Gudsell
Client
MDS
Date
2022
Role
Brand Identity, Brand Strategy, UI/UX

As someone who has experienced the struggle of understanding ADHD in women, and the lack of knowledge of those around me, including medical and educational professionals, I wanted to create a solution that helps combat this lack of information, support, and isolation that many women with ADHD feel. Zest is my solution to combating misinformation around ADHD in women, providing a space dedicated to informing, connecting, and raising awareness about ADHD in and for women.

Women are increasingly reporting how challenging it can be to find reliable resources specific to their needs and how frustrating it can be to spend hours searching for different resources. Women who have ADHD tend to suffer from distractibility and disorganisation. The Zest Hub is designed with these challenges in mind, ensuring that it is easy to use and access, particularly for those with limited focus. The Zest brand is designed to evoke a comforting, authoritative and easy-to-navigate space for women to use for the help they need.

‍

Pages with parts of Brand Guideline for GOAT, youth voting design project.
A young man holding a phone scanning GOAT poster in GOAT app.
Guy holding coffee and iPhone which is open on messenger showing text conversation about GOAT stunt.
Table with GOAT branding cutouts, toy goat in a coat, pens and a big sheet of paper saying BE HERD and peoples opinions on why they don't vote.
Iphone VOAT GOAT Game Disinterested non-voterWhose The Goat Podcast Spotify on iPhone principled non-voterVOAT GOAT Spotting poster mockup Engaged non-voterEducational video iPhone mockup inconvenienced non-voter
Disinterested non-voter

Learn

  • Zest provides a single platform with a wide range of information and resources targeted to ADHD in women, eliminating the need for women to spend hours searching for different resources.
  • Provides accessible, accurate and up-to-date information that is reliable and evidence-based, ensured to be backed by the latest research and experts.
  • Committed to combating misinformation about ADHD in women. By providing a reliable, evidence-based resource, Zest helps women to learn more and manage their ADHD effectively.
Iphone VOAT GOAT Game Disinterested non-voter
Principled non-voter

Discover

  • Zest provides a single platform for information and resources targeted to ADHD in women, eliminating the need for women to spend hours searching for different resources.
  • Helping women stay current on the latest in the ADHD world and discover more about themselves, their communities, and resources empowering them and their ADHD.
  • Zest is designed to be user-friendly and accessible to those with ADHD, making it an invaluable tool for women who are seeking information and support.
Whose The Goat Podcast Spotify on iPhone principled non-voter
Engaged non-voter

Connect

  • Zest provides a supportive community where women with ADHD can connect with others who share similar experiences, helping combat the isolation many women with ADHD experience.
  • Provides a space where they can find other women near them, create friendships, ask questions and learn from those who have been through similar experiences.

‍

‍

VOAT GOAT Spotting poster mockup Engaged non-voter
Inconvenienced  non-voter

Educational video iPhone mockup inconvenienced non-voter
Multiple iPhones on a flat background, open on Voat Goat app showing progress through map.

Zest

Brand Identity
UI/UX
Zest is a platform to combating misinformation around Attention deficit hyperactivity disorder [ADHD] as a neurological condition that doesn’t impact women and girls. The platform bridges the gap in the under-diagnosis and misdiagnosis of ADHD in women, providing an opportunity for women to connect, raise awareness, and access vital resources to manage and thrive.
Client
MDS
Date
2022
Role
Brand Identity, Brand Strategy, UI/UX

As someone who has experienced the struggle of understanding ADHD in women, and the lack of knowledge of those around me, including medical and educational professionals, I wanted to create a solution that helps combat this lack of information, support, and isolation that many women with ADHD feel. Zest is my solution to combating misinformation around ADHD in women, providing a space dedicated to informing, connecting, and raising awareness about ADHD in and for women.

Women are increasingly reporting how challenging it can be to find reliable resources specific to their needs and how frustrating it can be to spend hours searching for different resources. Women who have ADHD tend to suffer from distractibility and disorganisation. The Zest Hub is designed with these challenges in mind, ensuring that it is easy to use and access, particularly for those with limited focus. The Zest brand is designed to evoke a comforting, authoritative and easy-to-navigate space for women to use for the help they need.

‍

Worlds Within Pages Render image collectionA Christmas Tapestry Render image collectionRipples of Connection Render image collectionSundays Embrace Render image collection

Learn

  • Zest provides a single platform with a wide range of information and resources targeted to ADHD in women, eliminating the need for women to spend hours searching for different resources.
  • Provides accessible, accurate and up-to-date information that is reliable and evidence-based, ensured to be backed by the latest research and experts.
  • Committed to combating misinformation about ADHD in women. By providing a reliable, evidence-based resource, Zest helps women to learn more and manage their ADHD effectively.
Worlds Within Pages Render image collection

Discover

  • Zest provides a single platform for information and resources targeted to ADHD in women, eliminating the need for women to spend hours searching for different resources.
  • Helping women stay current on the latest in the ADHD world and discover more about themselves, their communities, and resources empowering them and their ADHD.
  • Zest is designed to be user-friendly and accessible to those with ADHD, making it an invaluable tool for women who are seeking information and support.
A Christmas Tapestry Render image collection

Connect

  • Zest provides a supportive community where women with ADHD can connect with others who share similar experiences, helping combat the isolation many women with ADHD experience.
  • Provides a space where they can find other women near them, create friendships, ask questions and learn from those who have been through similar experiences.

‍

‍

Ripples of Connection Render image collection

Sundays Embrace Render image collection

Zest

Brand Identity
UI/UX
Zest is a platform to combating misinformation around Attention deficit hyperactivity disorder [ADHD] as a neurological condition that doesn’t impact women and girls. The platform bridges the gap in the under-diagnosis and misdiagnosis of ADHD in women, providing an opportunity for women to connect, raise awareness, and access vital resources to manage and thrive.
Client
MDS
Date
2022
Role & Outputs
Brand Identity, Brand Strategy, UI/UX

As someone who has experienced the struggle of understanding ADHD in women, and the lack of knowledge of those around me, including medical and educational professionals, I wanted to create a solution that helps combat this lack of information, support, and isolation that many women with ADHD feel. Zest is my solution to combating misinformation around ADHD in women, providing a space dedicated to informing, connecting, and raising awareness about ADHD in and for women.

Women are increasingly reporting how challenging it can be to find reliable resources specific to their needs and how frustrating it can be to spend hours searching for different resources. Women who have ADHD tend to suffer from distractibility and disorganisation. The Zest Hub is designed with these challenges in mind, ensuring that it is easy to use and access, particularly for those with limited focus. The Zest brand is designed to evoke a comforting, authoritative and easy-to-navigate space for women to use for the help they need.

‍

3D forms sketches and paper models 3D model Archicad of Hotel Donna Render image of Hotel Donna from Mamma Mia Book pages open showing images of architectural renders
Phase 1

Learn

  • Zest provides a single platform with a wide range of information and resources targeted to ADHD in women, eliminating the need for women to spend hours searching for different resources.
  • Provides accessible, accurate and up-to-date information that is reliable and evidence-based, ensured to be backed by the latest research and experts.
  • Committed to combating misinformation about ADHD in women. By providing a reliable, evidence-based resource, Zest helps women to learn more and manage their ADHD effectively.
3D forms sketches and paper models
phase 2

Discover

  • Zest provides a single platform for information and resources targeted to ADHD in women, eliminating the need for women to spend hours searching for different resources.
  • Helping women stay current on the latest in the ADHD world and discover more about themselves, their communities, and resources empowering them and their ADHD.
  • Zest is designed to be user-friendly and accessible to those with ADHD, making it an invaluable tool for women who are seeking information and support.
3D model Archicad of Hotel Donna
phase 3

Connect

Render image of Hotel Donna from Mamma Mia
phase 4

Book pages open showing images of architectural renders
Villa Donna Mamma Mia Interior RenderVilla Donna Mamma Mia Interior 3D Model
Model
Render

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