Architecture, the Lost Concepts

3D Design
Speculative
This project explores the possibilities of recreating lost 2D architectural concepts in various 3D forms, raising important questions about the design of spaces and emphasising the importance of considering how people interact with and experience space.
Client
MDS
Date
2022
Role and Outputs
Book Design, 3D Model, Rendering, Speculative

‘Architecture, the Lost Concepts’ was not working to create a specific outcome; rather it was an exploration of possibilities.

In considering what architecture is, Garcia (2014) posed a key question; what is

“the role of architects is if it has finally been set free from all concerns with the physical constitution of the built environment”.

Here he is showing architectural design is much more than creating or designing structures, and challenging us to think about spatial design and its limits. This was a challenge I took into my project.

The project involved a set of experimentations each taking different ideas about what buildings are, and how space - ‘real’ or virtual - is conceptualised and used. Each deliberately tried to explore concepts, raise questions, and therefore expand possibilities. It allowed me to combine my long-standing interest in architectural design with my passion for experimentation, as well as improve my skills in using various architectural software.

Garcia, M. (Ed.). (2014). Future details of architecture : Architectural design (ad) series. John Wiley & Sons, Incorporated.

The project has shown that architectural design is more than creating or designing structures but challenges us to think about how people interact with space.

My experiments have also shown that some virtual spaces can create experiences in similar ways to ‘real physical’ buildings.

Further experimentation could explore the possibilities of using augmented reality to create a genuinely immersive and multi-sensory experience within these revived architectural concepts.

Laptop, phone and headphones lent up against a wall showing Spotify open with fat cats album.
A guy standing holding a branded Fat Cats skateboard in front of his face.
Dark beanie with fat cats logo and tag  on white background.
A linen eco band merch tote bag laying on the beach atop of sand.

3D Forms

Initial experiments explored the relationship between one-dimensional and three-dimensional forms, to understand how the space transformed or changes the original.

Modelling

Creating 3D Models of lost concepts to explore the use of space, both how it was interacted with internally, how it interacted with the site but also the purpose of the space.

Rendering & Exploring Iconic Spaces

This prompted me to think about architectural spaces I found memorable and beautiful, such as Villa Donna Hotel in the movie

which are visualised in movies but do not actually exist. This led me to think about how I could not only create lost paper concepts but also explore spaces such as Villa Donna,

in a virtual space allowing for people to interact with architecture that holds memories for them even if it is not a physical building.

Vinyl record design cover and vinyl half out.

Architecture, the Lost Concepts

3D Design
Speculative
This project explores the possibilities of recreating lost 2D architectural concepts in various 3D forms, raising important questions about the design of spaces and emphasising the importance of considering how people interact with and experience space.
Video created by Sarah Gudsell
Client
MDS
Date
2022
Role
Book Design, 3D Model, Rendering, Speculative

‘Architecture, the Lost Concepts’ was not working to create a specific outcome; rather it was an exploration of possibilities.

In considering what architecture is, Garcia (2014) posed a key question; what is

“the role of architects is if it has finally been set free from all concerns with the physical constitution of the built environment”.

Here he is showing architectural design is much more than creating or designing structures, and challenging us to think about spatial design and its limits. This was a challenge I took into my project.

The project involved a set of experimentations each taking different ideas about what buildings are, and how space - ‘real’ or virtual - is conceptualised and used. Each deliberately tried to explore concepts, raise questions, and therefore expand possibilities. It allowed me to combine my long-standing interest in architectural design with my passion for experimentation, as well as improve my skills in using various architectural software.

Garcia, M. (Ed.). (2014). Future details of architecture : Architectural design (ad) series. John Wiley & Sons, Incorporated.

The project has shown that architectural design is more than creating or designing structures but challenges us to think about how people interact with space.

My experiments have also shown that some virtual spaces can create experiences in similar ways to ‘real physical’ buildings.

Further experimentation could explore the possibilities of using augmented reality to create a genuinely immersive and multi-sensory experience within these revived architectural concepts.

Pages with parts of Brand Guideline for GOAT, youth voting design project.
A young man holding a phone scanning GOAT poster in GOAT app.
Guy holding coffee and iPhone which is open on messenger showing text conversation about GOAT stunt.
Table with GOAT branding cutouts, toy goat in a coat, pens and a big sheet of paper saying BE HERD and peoples opinions on why they don't vote.
Iphone VOAT GOAT Game Disinterested non-voterWhose The Goat Podcast Spotify on iPhone principled non-voterVOAT GOAT Spotting poster mockup Engaged non-voterEducational video iPhone mockup inconvenienced non-voter
Disinterested non-voter

3D Forms

Initial experiments explored the relationship between one-dimensional and three-dimensional forms, to understand how the space transformed or changes the original.

Iphone VOAT GOAT Game Disinterested non-voter
Principled non-voter

Modelling

Creating 3D Models of lost concepts to explore the use of space, both how it was interacted with internally, how it interacted with the site but also the purpose of the space.

Whose The Goat Podcast Spotify on iPhone principled non-voter
Engaged non-voter

Rendering & Exploring Iconic Spaces

This prompted me to think about architectural spaces I found memorable and beautiful, such as Villa Donna Hotel in the movie

which are visualised in movies but do not actually exist. This led me to think about how I could not only create lost paper concepts but also explore spaces such as Villa Donna,

in a virtual space allowing for people to interact with architecture that holds memories for them even if it is not a physical building.

VOAT GOAT Spotting poster mockup Engaged non-voter
Inconvenienced  non-voter

Final Artefact

Educational video iPhone mockup inconvenienced non-voter
Multiple iPhones on a flat background, open on Voat Goat app showing progress through map.

Architecture, the Lost Concepts

3D Design
Speculative
This project explores the possibilities of recreating lost 2D architectural concepts in various 3D forms, raising important questions about the design of spaces and emphasising the importance of considering how people interact with and experience space.
Client
MDS
Date
2022
Role
Book Design, 3D Model, Rendering, Speculative

‘Architecture, the Lost Concepts’ was not working to create a specific outcome; rather it was an exploration of possibilities.

In considering what architecture is, Garcia (2014) posed a key question; what is

“the role of architects is if it has finally been set free from all concerns with the physical constitution of the built environment”.

Here he is showing architectural design is much more than creating or designing structures, and challenging us to think about spatial design and its limits. This was a challenge I took into my project.

The project involved a set of experimentations each taking different ideas about what buildings are, and how space - ‘real’ or virtual - is conceptualised and used. Each deliberately tried to explore concepts, raise questions, and therefore expand possibilities. It allowed me to combine my long-standing interest in architectural design with my passion for experimentation, as well as improve my skills in using various architectural software.

Garcia, M. (Ed.). (2014). Future details of architecture : Architectural design (ad) series. John Wiley & Sons, Incorporated.

The project has shown that architectural design is more than creating or designing structures but challenges us to think about how people interact with space.

My experiments have also shown that some virtual spaces can create experiences in similar ways to ‘real physical’ buildings.

Further experimentation could explore the possibilities of using augmented reality to create a genuinely immersive and multi-sensory experience within these revived architectural concepts.

Worlds Within Pages Render image collectionA Christmas Tapestry Render image collectionRipples of Connection Render image collectionSundays Embrace Render image collection

3D Forms

Initial experiments explored the relationship between one-dimensional and three-dimensional forms, to understand how the space transformed or changes the original.

Worlds Within Pages Render image collection

Modelling

Creating 3D Models of lost concepts to explore the use of space, both how it was interacted with internally, how it interacted with the site but also the purpose of the space.

A Christmas Tapestry Render image collection

Rendering & Exploring Iconic Spaces

This prompted me to think about architectural spaces I found memorable and beautiful, such as Villa Donna Hotel in the movie

which are visualised in movies but do not actually exist. This led me to think about how I could not only create lost paper concepts but also explore spaces such as Villa Donna,

in a virtual space allowing for people to interact with architecture that holds memories for them even if it is not a physical building.

Ripples of Connection Render image collection

Final Artefact

Sundays Embrace Render image collection

Architecture, the Lost Concepts

3D Design
Speculative
This project explores the possibilities of recreating lost 2D architectural concepts in various 3D forms, raising important questions about the design of spaces and emphasising the importance of considering how people interact with and experience space.
Client
MDS
Date
2022
Role & Outputs
Book Design, 3D Model, Rendering, Speculative

‘Architecture, the Lost Concepts’ was not working to create a specific outcome; rather it was an exploration of possibilities.

In considering what architecture is, Garcia (2014) posed a key question; what is

“the role of architects is if it has finally been set free from all concerns with the physical constitution of the built environment”.

Here he is showing architectural design is much more than creating or designing structures, and challenging us to think about spatial design and its limits. This was a challenge I took into my project.

The project involved a set of experimentations each taking different ideas about what buildings are, and how space - ‘real’ or virtual - is conceptualised and used. Each deliberately tried to explore concepts, raise questions, and therefore expand possibilities. It allowed me to combine my long-standing interest in architectural design with my passion for experimentation, as well as improve my skills in using various architectural software.

Garcia, M. (Ed.). (2014). Future details of architecture : Architectural design (ad) series. John Wiley & Sons, Incorporated.

The project has shown that architectural design is more than creating or designing structures but challenges us to think about how people interact with space.

My experiments have also shown that some virtual spaces can create experiences in similar ways to ‘real physical’ buildings.

Further experimentation could explore the possibilities of using augmented reality to create a genuinely immersive and multi-sensory experience within these revived architectural concepts.

3D forms sketches and paper models 3D model Archicad of Hotel Donna Render image of Hotel Donna from Mamma Mia Book pages open showing images of architectural renders
Phase 1

3D Forms

Initial experiments explored the relationship between one-dimensional and three-dimensional forms, to understand how the space transformed or changes the original.

3D forms sketches and paper models
phase 2

Modelling

Creating 3D Models of lost concepts to explore the use of space, both how it was interacted with internally, how it interacted with the site but also the purpose of the space.

3D model Archicad of Hotel Donna
phase 3

Rendering & Exploring Iconic Spaces

Render image of Hotel Donna from Mamma Mia
phase 4

Final Artefact

Book pages open showing images of architectural renders
Villa Donna Mamma Mia Interior RenderVilla Donna Mamma Mia Interior 3D Model
Model
Render

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